Kristin Juszczyk, wife of San Francisco 49ers fullback Kyle Juszczyk, has made an exciting announcement regarding a major career move that is sure to thrill Taylor Swift fans. After gaining viral fame last year for designing custom NFL-themed clothing for various WAGs, celebrities, and even Swift herself, Kristin has officially launched her own brand, Off Season.
This new venture is in collaboration with Emma Grede, co-founder of Khloe Kardashian’s Good American, marking a significant step in her entrepreneurial journey. The collection, set to debut online, is developed in partnership with the NFL and Fanatics, owned by businessman Michael Rubin.
Fans may recall that during last year’s football season, Swift sported a striking red puffer jacket adorned with patches reflecting her boyfriend Travis Kelce’s jersey number, a look that matched with her friend Brittany Mahomes, wife of Chiefs quarterback Patrick Mahomes.
In an emotional Instagram post on Thursday, Kristin shared a heartfelt video compilation showcasing pivotal moments leading up to the launch, including photos of celebrities donning her custom pieces and clips of her doing press interviews. “From day one, my dream has always been to design gear that lets each team’s fans represent in style, and I can’t even begin to tell you how thrilled I am that the moment has arrived!!” she wrote in the caption.
“Off Season is all about redefining the intersection of football, sports, and fashion,” she continued, promising fans that she has dedicated herself to ensuring the brand delivers top-notch quality and design. The initial launch will feature signature unisex puffers, vests, jackets, and coats for five NFL teams: the Detroit Lions, Kansas City Chiefs, Buffalo Bills, Philadelphia Eagles, and, of course, the 49ers.
“This drop is for the guys and the girls!! And to everyone whose team isn’t in this first drop, I hear you—I’m working hard to make sure all 32 teams are represented in the future!!” she reassured her audience.
“I can’t WAIT for you to see every single piece! I’ve poured my heart and soul into Off Season, and I really hope you love these designs as much as I do! (Each one truly feels like my baby) I feel so immensely grateful for how supportive you have all been in this journey with me. Thank you for making my dreams come true!” Kristin concluded.
In another series of photos shared on social media, she posed alongside Grede, showcasing her chic style in a black blazer and cropped black capri pants, and even provided Vogue with a sneak peek of the upcoming collection, which features an array of puffer jackets in various lengths. Interestingly, Kristin does not have a formal fashion background; she began creating her own clothing pieces to wear to her husband’s games about five years into their relationship. “I just got sick of wearing the same three shirts in rotation,” she told Vogue.