According to Taylor Swift’s “tradition”, when she releases a MV with images from the tour, this also means that the “era” of that album has ended, there will be no more MVs or promotional activities. Before that, we had New Romantics. Sparks Fly, Red, Fearless,… were also used to end a similar “era”.
The most notable scene in the MV must be the image of Taylor Swift crawling into a rather narrow cleaning tool box. After that, this box is closed, the bodyguards move the box from the stadium basement to the stage, where Taylor Swift is ready to “burn” with tens of thousands of audiences every night.
This is also the first time Taylor Swift herself confirmed a famous “legend” of The Eras Tour: the way she secretly moved onto the stage without anyone noticing.
Previously, in the first days of The Eras Tour, many audiences in the area close to the backstage stage recorded a detail that seemed to be nothing: the cleaning staff were pushing a black box, containing a lot of brooms, mops, buckets,… At first glance, anyone would just think it was a box containing cleaning supplies for the stage cleaning staff.
But the shocking thing was, after the cleaning cabinet was placed deep inside the backstage area, 2 cleaning staff opened the cabinet door and… Taylor Swift really stepped out, like a magic trick. What a clever “disguise”.
The audience saw this scene and was both amazed at Taylor Swift’s “deception” but also heartbroken. Many fans felt sorry for Taylor Swift because in order to ensure security and keep the secret until the last minute, she did not hesitate to rush in and crawl into the narrow cabinet.
However, gradually the image of the toiletry box “carrying” Taylor Swift also became famous, eagerly awaited by the audience. Because this means that: Taylor Swift actually went on stage, preparing to open the 3 and a half hour long show.
Many internal sources also said that Taylor Swift often had to move from locations to cars by hiding in a large suitcase. This is her way of keeping her appearance private, avoiding creating crowds of followers because after all, her position is currently one of the biggest stars in the world. Information about Taylor Swift’s way of moving was confirmed by Zayn Malik in an interview with British Vogue in 2018.