The Rock ‘N Roll-inspired Iron Paradise Tour, Project Rock’s most recent collection, is being released.
Today marks the release of a new collection under Dwayne “The Rock” Johnson and Under Armour’s Project Rock partnership. The “Iron Paradise Tour” compilation draws inspiration from Johnson’s passion for music and vintage rock ‘n’ roll.
The new collection, which features Under Armour’s newest technology, has statement tees, a new colourway of Project Rock’s best-selling sneaker, the PR 3, and other pieces that are inspired by rock ‘n’ roll and Johnson’s motto that “strength is a state of mind.”
The ad features multiple social video pieces that highlight how music can affect your drive, attitude, and outlook. In the segments, “Get Up On My Level” by Mike Zombie x Aja Elan plays in the background as Dwayne Johnson and Lindsey Vonn work out hard.
Recording artist and songwriter Lauren Hashian, who is also Johnson’s wife, co-wrote the song “Get Up On My Level.” Dwayne Johnson’s Iron Paradise Tour Playlist was just launched on Spotify to coincide with the collection rollout. Last autumn, Johnson debuted a first-of-its-kind playlist.
The women’s rock ‘n’ roll-inspired graphic tank, the men’s moisture-activated graphic BSR short sleeve, the women’s Iso-Chill shorts, and the men’s and women’s PR3 in a new white/rogue orange/black colourway are all part of the new “Iron Paradise Tour” line.