Known for its cosy southern cuisine and rustic country decor, Cracker Barrel used to be Taylor Swift’s favourite place to visit when she went back to her second house in Tennessee.
But the pop star’s eatery will soon come to an end due to the failing chain’s new plans to rebrand in the face of plunging sales and patronage.
With 662 branches around the country, the once-popular restaurant company has lost more than a sixth of its patrons in only four years. If it maintains its antiquated image, this trend is predicted to continue.
Actually, earlier this month, the company’s shares fell precipitously as CEO Julie Felss Masino acknowledged that the chain is “not as relevant as it once was.”
But the CEO went on to say that the company is now determined to make things right, and the restaurant would be getting a brand makeover that will feature new menus, a new logo, and brighter colours to brighten up the rustic feel.
As a result, she claimed, many outlets’ menu pricing will increase.
Luckily, the price increase won’t be something that devoted Cracker Barrel patron Taylor Swift can’t afford. These days, she’s more likely to attend upmarket and high-end eateries.
However, the redesign may put her favourite menu items in jeopardy of becoming extinct.
Swift, who was raised in Pennsylvania, moved with her family to the Nashville suburb of Hendersonville, Tennessee, when she was 14 years old in order to pursue her music career. As a result, she became well-versed in southern country cuisine.
She gradually learned to love the neighbourhood Cracker Barrel to the point where, even after being a successful pop artist, she would make it a point to go back for her “southern fixings.”
In 2015, servers at a restaurant recalled caring for the singer when she was in Hendersonville, saying that Swift was always amiable and always left a large tip.
They also disclosed that her favourite dishes on the menu were the apple butter cookies and dumplings.
“She really likes apple butter and biscuits, I’ve waited on her and she always wants a tonne of apple butter!” said Connie, a waitress who took a selfie with Taylor when she dined at the restaurant over ten years ago. She also loves our homemade dumplings, which we make here.
She either sits in the third room in the back or by the window. She typically brings her family with her.
The majority of Grand Ol Opry performers only leave a five-dollar tip.