Pinky queen: Take a look how Rihanna smelt fans heart in new shoot for her own Savage x Fenty brand

She wants people to “feel represented” in her Savage x Fenty store!

Everyone should feel good: The Love On The Brain hitmaker - who has recently been more focused on her fashion and beauty lines - wants customers to step out of her boutiques, which just opened five locations such as Los Angeles and Las Vegas, 'feeling confident' The singer of “Love on the Brain” has recently been focusing more on her fashion and beauty lines. She wants people to “feel confident” when they leave her five new shops, which opened in cities like Los Angeles and Las Vegas.

For us all: Rihanna hopes to help people 'feel represented' in her Savage x Fenty stores she told Refinery 29

For her pals: The Fenty Beauty creator modeled all the shop's mannequins 'off of real people' to allow customers to 'feel seen and sexy'

Sexy time: She added it 'was important because everyone wants to feel seen and sexy'

Sexy time: Rihanna - who recently revealed she is expecting her first child with rapper boyfriend A$AP Rocky - is 'really into pushing the idea of sexy' as a mother-to-be; seen earlier this month The singer also said she wants her fans to feel like “they belong.”The fashion and beauty mogul, who is 34 years old, told Refinery29, “The whole point of the store was for women and men to feel represented, to feel confident, and to feel like they belong upon leaving.”