She has been advertising her Savage X Fenty Christmas collection for the past two weeks.
On Wednesday, Rihanna shared a seductive photo of herself wearing blue knickers, proving to be her own best advertisement.
The 30-year-old native of Barbados made sure her huge cleavage demanded attention while posing like a pro.
Wearing a $84 cleavage-baring lace bodysuit, Rihanna looked stunning.
She accessorised the sultry look with a variety of gold chains and bold bracelets.
She wore a big flower crown on her head, showcasing her toned derriere.
Fans of Rihanna can anticipate a slew of sultry photos in the days to come as part of her 12 Days of Savage campaign. She’s on day five right now.
The singer surprised her fans last week with another photo in which she was sitting on a boat full of red flowers while sporting a plunging chambray bodysuit.
The Grammy winner had her blond hair covered in electric blue tulle as she sat in a perspex bubble chair with a broad brim.
Her holiday collection has repurposed denim pieces transformed into lingerie and sleepwear, such as printed denim chiffon bras available in sizes ranging from 32A to 40DDD and XS to 3X for sleepwear and undergarments.
The founder of Savage x Fenty unveiled the new Christmas marketing for her lingerie line last week.
The S&M singer shared photos of herself online sporting just red Savage x Fenty panties, thigh-high stockings, and heels, and she looked amazing as ever.
Furthermore, it appears that her sultry pictures have her ex-boyfriend Chris Brown smitten.
The Loyal hitmaker’s casual comments with wide-eyed emojis on two of Rihanna’s risqué photographs startled fans.
Before Chris was arrested in 2009 for physically assaulting Rihanna in front of the Grammy Awards, the two were dating for a year.
After entering a guilty plea, he was given a five-year probationary period and a one-year domestic violence counselling programme.
Later, in 2012, the pair got back together, however they broke up in 2013.