Even if it disregarded one very basic need for wearing a timepiece, it undoubtedly sparked a response at the Louis Vuitton Fashion Show in Paris.

The 35-year-old Barbadian musician was a part of the design, adapting the Brilliant Flying Tourbillon watch to be worn on a black calfskin choker embossed with an alligator-leather pattern.

The watch is made of white gold, and it is set with 338 white baguette diamonds and one cabochon-cut diamond totaling 30.04 ct.

Rihanna made the decision to wear a watch in a completely new way in advance of the fashion show, according to Jacob & Co on its website.

She approached Jacob & Co. with the idea, as she had done numerous times previously. That connection dates back more than ten years. Jacob Arabo and she would frequently talk about her jewelry choices.

In another article on its website, Jacob & Co notes that it “developed the Brilliant collection for the woman who appreciates technical watchmaking, while at the same time wants something beautiful to adorn her wrist.”